Cvent Launches App Marketplace

Cvent, a conferences, activities and hospitality engineering service provider, released an App Marketplace, which aims to deliver a centralized area for occasion planners and marketers to learn SaaS methods and suitable technology associates that join with Cvent, empowering them to push occasion achievement.

First app listings involve Salesforce, Google Analytics, Adobe Marketo, Uber for Organization, American Categorical, SAP Concur and additional. Gains incorporate but are not confined to:

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• Integrating Cvent function information with a vary of apps throughout crucial classes, which includes customer connection management (CRM), advertising automation, analytics, networking, travel tech, wellness and safety and far more

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• Accessibility to a centralized area for all apps and Cvent technologies companions to facilitate an simpler integration approach for consumers and

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• Connectors and integrations that help event information to movement involving Cvent and critical SaaS solutions delivering a singular answer.

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“Live function programs are now a lot more electronic than ever, necessitating planners and marketers to leverage various technologies to deliver bigger affect,” claimed Brett Fitzgerald, Cvent’s Vice President of Products, in a statement. “But when individuals technologies are not very well linked, ordeals turn out to be disjointed and vital facts receives lost. We’ve located that party professionals have the most results when they can run their complete party program on a single platform and combine their party information with other business-vital techniques and complementary martech alternatives. We produced the Application Marketplace as a house for us to collaborate and innovate with other primary technologies firms to assistance make that end result a reality.”