The first decision you have to make is whether being in the limelight is for you


As element of dealing with the Own publicity for former BBC Dragons’ Den star Duncan Bannatyne, aspect of my short was to discreetly offer the Sunday Occasions Wealthy Record scientists with evidence of his worthy of, press cuttings and the like, to assure Bannatyne was billed very well in advance of any of other Dragon – specially Peter Jones in conditions of his personalized Net Really worth.

Duncan was unquestionably obsessed with remaining observed as the even bigger standalone Dragon in terms of particular well worth in the Sunday Moments Rich List. Remaining at the top of that checklist was a badge of honour for Bannatyne. Far from jogging for go over and not wanting his personal well worth recognized, Bannatyne was pretty the opposite and couldn’t do sufficient for researchers by means of myself in phrases of supporting them make a robust image of his web value. He was gutted with the onset of Peter Jones car on ITV, Tycoon (which fell considerably flat in terms of scores) and generally wished to obtain a way to outdo him.

In contrast, I also represented for a time the ideal man at Duncan’s wedding to Joanne McCue on the 11th November 2006, John Moreton, who was wholly the reverse to Bannatyne in terms of his outlook to personal publicity. Moreton founded the Southern Cross Nursing Household Group and had painstakingly had himself extracted from the Sunday Periods Wealthy Listing. He begged to be taken out. He did not want to be a target for the thousands of folks and teams that would focus on him for handouts.

Bannatyne, prior to getting into the Dragons’ Den, presently had his heart set on Tv set and Movie stardom.

As a jobbing actor he was humiliatingly lining up at auditions for bit sections in movies, winning some and shedding some. One particular that landed was participating in the non-speaking part of a lifeless person in a pool for the BBC’s Sea of Souls. The non-action position associated him floating lifeless past the camera underneath h2o. Another element resulted in him spending £6,000 in a charity auction to surface really briefly on display as ‘Derek’s Friend’ in the 2004 film ‘School of Seduction’ which saw him seem alongside Kelly Brook set in Newcastle. Then he performed a bar owner in ITV’s Girls’ Club, also set in the North East of England.

A producer at some point mentioned to him, ‘You might be in luck, Why do not you audition for the BBC’s new collection named Dragons’ Den, centered on the American show ‘Shark Tank’?’

The timing was perfect. He bought the component and the relaxation is background.

For Bannatyne, he was as a great deal interested in propelling his persona into the national media, not just in order to encourage Bannatyne Well being Golf equipment or his Bannatyne Resort in Darlington but to make himself the manufacturer. He preferred to be the solution folks paid to consume.

He also understood the electrical power of picture in phrases of selling your own manufacturer. Somewhat than just a flat regular monthly retainer for positioning stories about him in the national media, he also handsomely bonused me for getting tales to operate in the media that also have been accompanied with a picture of him. He realised that a photograph is certainly really worth a thousand words. And so I did everything probable to get his image to run in tales. That was really much part of the short.

He was solitary-minded and experienced a prepare.

The books that adopted authored by Bannatyne were being a single major item output of the Duncan Bannatyne brand name. His first e book was ‘Anyone Can Do It: My Story’ in 2006. This was to the horror of yet another a person of my clients Sahar Hashemi, the co-founder of Espresso Republic whose bestselling autobiographical company ebook in 2004 was entitled, you guessed it, Any one Can Do It: Making Coffee Republic from Our Kitchen Table’. Bannatyne would by no means allow a person else getting in to start with quit him duplicate and pasting a excellent idea and working off with it.

With a crew of ghost writers assisting, Bannatyne introduced Wake Up And Improve Your Everyday living in 2008. Then ‘How To Be Intelligent With Your Money’ in 2009 followed by ‘How To Be Clever With Your Time’ in 2010.

His personal brand name was riding significant and producing a great deal of revenue.

Then arrived the speaking engagements. By having Tv set publicity, he could command up to £20,000 for a 40-moment communicate to a Deloittes, JP Morgan or Ernst & Younger. That rate continued to rise in parallel with his ascending Tv stardom.

Once more, Duncan Bannatyne was the item that folks were being spending to take in.

What took the flogging himself to the subsequent level was why I possibly secured a put at the major table of his marriage in 2006. I experienced currently bought his engagement pics for a 5-figure sum to Okay! Magazine. The plan was to go again with the marriage pics which I was there principally to orchestrate.

I was on a mentor with Deborah Meaden, Theo Paphitis and Duncan and some others likely from the Church to the reception held in a corridor with eighties legend, the authentic Mark Almond accomplishing.

All the Dragons acquired suspicious about the shots I was thoroughly co-ordinating involving them all accumulating in teams and smiling for the celebrity photographer, as opposed to typical wedding ceremony photographer.

It was Theo Paphitis that inevitably spouted off “How substantially is Duncan receiving for these pictures then?”

This is the juncture in which you need to make your mind up very carefully and consciously what route you want to just take with your very own publicity.

Are you heading to be the products and make funds from your very own particular manufacturer? Or is your own profile only there to assist boost your many business enterprise interests?

Or are you a hybrid getting both of those the product but also your profile boosting all of your other organizations?

There’s an additional solution for the faint-hearted.

Perhaps you have made the decision, just after a lot soul hunting, that the limelight is in reality not for you right after all and you’d somewhat let your companies talk for them selves?

You really don’t want the hazard of ridicule on social media or journalists getting pot pictures at you after they temper-swing.

Read on if you’re in the former classes. It will be a white-h2o trip. If you get it appropriate, the benefits actually outweigh any negatives.

Richard Hillgrove

Richard Hillgrove is to the go-to gentleman for all entrepreneur’s PR requires. At the beginning of BBC business enterprise clearly show, Dragons’ Den, he represented BBC Dragon Duncan Bannatyne OBE for 3 years. Then James Caan CBE for 7 a long time. He even seemed right after former Dragon and Yo! Sushi Founder Simon Woodroffe OBE. He’s seemed following scores of the Channel 4 Top secret Millionaires. Hillgrove has represented the Godfather of Advertising and marketing, Charles Saatchi through to Dame Vivienne Westwood, Amber Listened to, Rose McGowan and Hollywood actor, Steven Seagal – all entrepreneurial in their own right, though not your ‘serial entrepreneur’ in the strictest perception of the word. For World-wide Entrepreneurship Week 2014, Hillgrove organised the landmark ‘Haka for Business’ in Piccadilly Circus winning the Higher Influence Award. Now he’s educating you how to bootstrap and Do it yourself your very own PR to media and monetary good results. You can reduce all the crap, generate off-highway and make a big impact.&#13
He can be attained on: [email protected]


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